Your Guide to SEO
2021 has been a strange year for marketing so far. While some of the world has opened up for business, some countries are very much stuck in 2020, and so it’s hard for businesses to grow and move on. So, how can businesses focus on their digital marketing strategy with so much change going on?…
Every business wants to be successful with their customers. The term “customer success” has become quite the buzzword in recent years, encompassing actions your business can take to help your customers enhance their lives through your products/services, and linking closely with optimizing your customer experience and creating a value realization strategy. As important as all…
Digital marketing is the primary way of generating sales and revenue that needs to be adopted. Cold calling might still work in some circumstances but most consumers flock to search engines to find businesses that they need products or services from. The truth is that there are some digital marketing agencies that do far better…
Startups and small organizations do not have the big pockets corporations have. This is why it is essential to be prepared for a downturn. If you’re a small business owner, ruthless efficiency and creative thinking are essential when it comes to making difficult issues of cutting expenses. Keep in mind, an ounce of prevention is…
Being productive can prove challenging, especially within the new paradigm that exists in the post pandemic world. Whether you aim to achieve something in the professional realm or just want to do something for yourself, it can be hard to take that first step. Creating a productivity system can vary from person to person but…
Mass unemployment. A shaky economy. The end of the eviction and foreclosure moratoriums. 2020 has been a rough year for Americans but things are on the mend in 2021 because of the swift roll out of the COVID-19 vaccine. The vaccine has been administered to millions of people already and with a 95% efficacy rate,…
You may be aware of these different website types, but what’s the difference? Here, we’ll take a look at what sets dynamic, responsive, and static websites apart. We’ll also take a look at how each of these types of websites may benefit your business. Dynamic Websites Dynamic websites offer a nice in-between option. Cheaper to…
eCommerce Fraud is a threat to small and large organizations alike. That being said, smaller online merchants are often at greater risk of a cybersecurity attack. This is because small businesses sometimes lack the security and IT resources required. 60% of businesses close within six months of being hit by a cybersecurity attack. One of…
There are many reasons why businesses should embrace the concept of energy-efficiency. 1. Benefits of Making Your Business Energy Efficient Many people mistakenly think that sustainable practices are just about preserving the environment. Although this is the main goal, there’s a business case for energy efficiency. So, here’s to all those businesses who claim they…
Search engine optimization (SEO) plays a key role in the day-to-day progression of your modern business. Quite simply, if your company is to one day scale the lofty heights of its industry, you need to dedicate a lot of your time, effort, and money to the all-important task of elevating your SEO. Once you succeed…