Your Guide to SEO
Being a digital marketing expert means that you are going to have to share your valuable insights with people. Whether it be at a business conference or at your office, you will need to learn how to get up in front of people and talk about the latest trends such as ad optimization or Instagram…
There are a ton of eCommerce platforms that all promise to do one thing or another and while there are many options available, there is one platform that stands apart from the rest. Magento. Magento is a super flexible CMS platform that is used to develop eCommerce websites on open source technology. This provides online…
If you are considering implementing sales enablement or have already done so you may be asking yourself how to tell if you’ve successfully implemented sales enablement and want to see how much it has improved your business. Like any implementation of changes within a company one of the first indicators of change is sales numbers….
The world of marketing has shifted online which has made it more important than ever to have a solid digital marketing strategy. Home services contractors need to market online in order to climb up the search engines. Most people search online to find the best plumbers and electricians near them. Creating a digital marketing strategy…
A few years ago, I was an IT executive for a company that managed web hosting. Our main focus was on MySpace and Friendster. What we noticed as a business team was that many sites would be migrating to other hosting providers for various reasons, the most common of which was because the individual site…
Is thin content killing your rankings? First, you have to understand what it is, how to identify it, and how to un-thin it. With thousands of 2-pence-a-word ‘copywriters’ out there and companies rushing out content without strategy or focus, thin content is everywhere – and its hammering SEO. What is ‘thin’ content? Instinctively you probably…
The health & well-being industry is a rapidly growing sector, as more and more people understand the importance of a balance between physical and mental health, and if you run an e-commerce website that markets health & well-being products, there are SEO strategies that you should explore, which we outline below. Social Media – If…
The Internet began as a form of basic communication, then along came zeros and ones and the digital age began; fast forward to today and we have a global platform (and network) that services every industry. Billions (thousands of millions) of people purchase goods online, as e-commerce looks set to take over as the number…
Businesses of all sizes are currently concerned about the Coronavirus outbreak and how it’ll affect them. Unless you run a supermarket, you’re likely to be worrying about whether your business will survive, and for many businesses, the first instinct is usually to make cuts. Many companies will therefore be cutting their SEO budgets, but this…
For every business, appearing on the top of SERPs when web users are searching for a product or service is a significant achievement. Millions of people turn to Google and other major search engines daily to search for products, services or other important pieces of information to help them make certain decisions and choices. In…