Today’s business world is driven by consumer reviews. Ask any restaurant owner on Yelp how reviewers can make or break their bottom line. With rating systems on Google and every social media app available, the same is true for nearly every industry. By now, you probably know how powerful even one negative review can be….
What Work Experience Should Online Marketers Include On Their Resumes?
Whether you have a lot of work experience or hardly any, it’s hard to know what experience to put on your resume that’s relevant to the job. I work in the field of SEO, link building and content marketing, which has a lot of turnover, so I’ve written my share of tailored resumes. Every time…
What are the Benefits and Challenges of OTT Advertising?
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…
The Most Effective Law Firm Marketing Ideas in 2020
When it comes to law firms marketing strategies, you need to be very smart. Law firms SEO and Attorney SEO need to be super decent and to the point that nobody can counter your firm’s integrity. You need to extra vigilant when it comes to law firm marketing. If you put high quality content on…
The Fundamentals of Planning Your Business Trip like an Expert
Over the years, there has been a change on various levels of interaction and communication. From year to year there has been a significant effort in making business management convenient for business owners. Business meetings can be held across the world without ever leaving your office. However, one-on-one interaction is still necessary for business to…
Using Podcasting to Grow Your Backlinks for SEO
While podcasting is not new, it does appear to have seen somewhat of a resurrection over the past couple of years. Podcasts can range from the educational to entertaining and everything in between. Some of the obvious promotional benefits of podcasting like greater exposure through alternative online mediums is somewhat obvious. But, rarely do people…
5 Most Utilized Black Hat SEO Strategies
You may or may not have known about black hat SEO strategies but what you do know is that they are bad for any business. It is only prudent to avoid them. However, the lesser-known fact is that you may well be using so of the most used black hat strategies without even knowing. In…
The Best Shopping Platforms for eCommerce – What Options Are There?
Marketing in general has changed significantly in the last 20 years, none more so than the emergence of Online Shopping. With advances in technology, the growth of internet access and the increased amount of people looking to start their own businesses, the proliferation of software that’s needed to run an online business has evolved at…
5 Quick SEO Tips & Tricks to Boost your Rankings in 2020
As we have moved into another decade, business owners from all around the globe are becoming increasingly conscious of their need to rank higher in search rankings and become more visible in their niches. In order to boost your rankings this year, you can do some quick optimization tasks. Let’s take a look at these…
Create the Best Chiropractic Website Design with These Tips
It is important that you create an engaging website for your chiropractic service. Having a good web design is one the best ways to drive viewers towards your page. You of course would not want to visit a site that is just basic and has no proper tools or information. Hence, to help you achieve…