Your Guide to SEO
The cannabis industry is one of the fastest-growing markets in the world — standing out in a sea of competition is challenging. Consumers don’t just look for another product or dispensary. They look for brands they connect to — brands that understand them and speak their language. Thousands of cannabis dispensaries fight for consumers` attention…
As an SEO expert, you’ll likely be able to accomplish the majority of your responsibilities remotely. With a computer and an internet connection, you can write content, research keywords, recode a site, and measure your results fairly easily. But if you’re constantly working from home, you’ll need to spend time optimizing your work environment for…
Technology has totally changed the way the vast majority of businesses operate. This includes marketing and, in particular, the real estate industry. In the past, marketing used to be about print ads. People would take out space in the local paper to advertise a new product or service. Advertisers would also focus on taking out…
It’s impossible to earn a profit in the modern marketplace if you’re not a social media expert, yet many entrepreneurs and advertising gurus have little to no experience creating things like engaging Instagram stories. A breathtaking story on Instagram could be what finally drives a prospective customer into the arms of your brand for the…
While some doctors may refer their patients to you as a chiropractor, there are some patients who self-refer themselves. In this case, most of the patients probably did a quick Google search and called the first few chiropractors on the list. This is why it is so important for chiropractors to increase their SEO using…
Once you find a good way to optimize your ad campaign, it can seem like all your former marketing problems are gone for good. But as quickly as digital marketing trends change, it can be difficult to stick with one single advertising technique that will always give you outstanding results. The marketing industry is constantly…
No matter the business, marketing is a skill that’s central to success. When your specialty happens to be personal injury law, though, you may find that there are some unique challenges that make this critical task that much more challenging. It’s a crowded field, so standing out from the crowd is paramount if you want…
If you work as a search marketer for a business, you’ve likely spent several years honing your craft. You’ve become familiar with how Google works, the best practices to make a site rank higher in search engines, and general online marketing tactics that can make any brand more visible. Most of your hours are already…
WordPress has become one of the most popular content management systems in existence. The platform’s popularity was built on its user-friendly and SEO-friendly nature. WordPress was one of the first content management systems to offer friendly URLs and free plugins to handle the majority of on-page optimization requirements. While WordPress has a great reputation, it’s…
Today’s business world is driven by consumer reviews. Ask any restaurant owner on Yelp how reviewers can make or break their bottom line. With rating systems on Google and every social media app available, the same is true for nearly every industry. By now, you probably know how powerful even one negative review can be….