Your Guide to SEO
Once you find a good way to optimize your ad campaign, it can seem like all your former marketing problems are gone for good. But as quickly as digital marketing trends change, it can be difficult to stick with one single advertising technique that will always give you outstanding results. The marketing industry is constantly…
No matter the business, marketing is a skill that’s central to success. When your specialty happens to be personal injury law, though, you may find that there are some unique challenges that make this critical task that much more challenging. It’s a crowded field, so standing out from the crowd is paramount if you want…
If you work as a search marketer for a business, you’ve likely spent several years honing your craft. You’ve become familiar with how Google works, the best practices to make a site rank higher in search engines, and general online marketing tactics that can make any brand more visible. Most of your hours are already…
WordPress has become one of the most popular content management systems in existence. The platform’s popularity was built on its user-friendly and SEO-friendly nature. WordPress was one of the first content management systems to offer friendly URLs and free plugins to handle the majority of on-page optimization requirements. While WordPress has a great reputation, it’s…
Today’s business world is driven by consumer reviews. Ask any restaurant owner on Yelp how reviewers can make or break their bottom line. With rating systems on Google and every social media app available, the same is true for nearly every industry. By now, you probably know how powerful even one negative review can be….
Whether you have a lot of work experience or hardly any, it’s hard to know what experience to put on your resume that’s relevant to the job. I work in the field of SEO, link building and content marketing, which has a lot of turnover, so I’ve written my share of tailored resumes. Every time…
Before you begin looking at new advertising options for your company, it’s a good idea to find out more about what CTV and OTT advertising is. OTT ads are simply content provided to viewers on their TV sets while they watch their favorites shows. But the ads are targeted directly to the viewers based on…
When it comes to law firms marketing strategies, you need to be very smart. Law firms SEO and Attorney SEO need to be super decent and to the point that nobody can counter your firm’s integrity. You need to extra vigilant when it comes to law firm marketing. If you put high quality content on…