Your Guide to SEO
When you think of search engines and search engine optimisation, you automatically think of Google. That’s because it’s the biggest of the big when it comes to SEO. The stats are impressive, to say the least. Alphabet, the parent company of Google, is now worth well over 750 billion American dollars. And yet just twenty…
Hoping to recoup some of its loses from its disastrous Cashback shopping promotion, Microsoft is introducing Bing Rebates. This new program, which was leaked to the media just a few weeks ago by several social media news aggregators, will make rebates become available for certain Microsoft Rewards customers — but only if they make a…
One of the biggest problems facing SEO companies today is the confusing welter of rules and regulations that different countries employ to enforce their conception of the ‘Fairness Doctrine,’ or their resolve to see that ‘Freedom of Speech’ is open to all advertisers and websites, despite dubious, pornographic, or hateful content. If searches lead to…
A study commissioned by social media giant LinkedIn demonstrates the continuing demand for professional SEO expert, and that the demand is increasing — which is why searchers and marketers alike are calling 2020 a seller’s market for SEO professionals. The LinkedIn study shows that currently there are over 47 thousand openings in SEO related jobs…
One of this year’s biggest surprises in the wonderful world of SEO has been the jump in zero-click searches — where consumers don’t actually click on a site, but simply read the summary. Data from Jumpshot suggests that over fifty percent of Google users don’t bother to click on a website, link, or keyword they’re…
According to search marketers who know their business, there is a strong bond between releasing a news item and improved SEO performance, as it pertains to reporters picking up a story or the length of time viewers remain engaged and wanting to learn more. This should come as no surprise to experienced search marketers and…
Are you ready to take advantage of where SEO is going in 2020? One thing’s for sure, SEO is NOT going away! If you’re listening to the so-called marketing gurus who say SEO is past its prime, you need to find some new gurus. Fast. According to those in the know, here’s where SEO is…
Sundar Pichai, the CEO of Google, recently revealed that research shows that over a fifth of searches on Google are now voice-based. Voice SEO is a growing segment of the search engine industry that is not yet getting the serious attention it needs. Yet consumers are making it plain to anyone who listens to them…
There’s a new policy at Instagram that is going to hamstring influencers from posting some certain types of questionable content. Under the new ban, such things as guns, nicotine products, and vaping products will no longer be allowed as branded content under anyone’s account — no matter how ‘influential’ or how many followers they may…
The internet world takes SEO for granted today, but it was only 22 years ago this month that two university students at Stanford developed the first working model search engine that used algorithms to track down keywords and particular websites. Sergey Brin and Larry Page were interested in using higher mathematics, specifically algebraic formulas like…