A driver education school that opened with no online footprint went from 84 Google clicks a month to more than 600 and took 736 orders through its website in its first year of search work Image: BlakSheep Creative (AI-generated illustration
Month: October 2026
The AI Citation Evidence Log: A Practical Way to Measure Whether AI Search Cites Your Brand
By Adriaan Brits, CEO of Sitetrail Someone on the team asks ChatGPT a question, sees the brand recommended, and shares a screenshot in the group chat. A week later a different colleague asks something similar in Perplexity and the brand isn
8 Signs a Nonprofit Is Financially Healthy
Published by Instant Press on behalf of Fight For A Living Wage. A financially healthy nonprofit leaves a paper trail you can read in an afternoon. Its tax filings are posted and recent, most of its spending lands on the work it exists to do, it holds a cushion against a bad year, it answers…
Auditing Whether Your Brand Shows Up in the Chatbot
Your brand either makes the four-row table inside the chatbot or it doesn't exist to that shopper. There is no page two in a conversation. When someone asks an assistant which coffee grinder to buy, which project management tool to try, or which running shoe fits a flat arch, the reply comes back as a…