Spending on digital marketing is expected to rise by over 17% in 2020. Most business owners are starting to realize that in order to compete in the modern world, you need an online presence. The main goal you should have when developing a marketing plan for the year is investing in tactics that actually produce results. One of the best ways to drive more traffic to your website and improve its domain authority is by investing in link building.
Having backlinks from popular and reputable websites can help you achieve your marketing goals. As you start to develop a link building strategy, you need to avoid making the common mistakes mentioned below.
1. Ignoring the Need For Anchor Text Information
Some business owners think they can embed links to their websites in any word or phrase. In reality, this lax approach to anchor text optimization can result in lots of problems over time. Popular search engines like Google focus heavily on the text that links are embedded in. If the word or phrase you put your links in is unrelated, it could cost you in the long run.
Using a keyword tracker is a great way to avoid mistakes with your anchor text selection. These tools are designed to give you real-time information regarding how popular a particular word or phrase is. By using popular keyword phrases, you can increase the amount of attention your backlinks garner from Google and other search engines.
2. Choosing the Wrong Sites to Guest Post On
If you want to have success with a link building campaign, you have to consider a number of factors. Taking the “quantity over quality” approach to link building is a horrible idea. Instead, you need to focus on getting the best possible websites to guest post on. As you start to research all of the websites that offer guest posting opportunities, you need to consider how relevant they are to your business.
Choosing websites that have nothing to do with your industry to guest post on can actually work against you. There have been a number of cases where websites are penalized by search engines for stuffing in links that have nothing to do with the subject matter being covered. Instead of making this mistake, you need to focus on choosing high-quality websites that coincide with what you do for a living.
3. Forgetting About the Importance of Social Signals
Developing guest post content that is both engaging and informative is important. If your content is high-quality, you should have no problem getting it shared on social media platforms. Some business owners make the mistake of forgetting about the importance of social signals when developing content, which generally leads to lackluster results from a link building campaign.
If you want to make it easier for people to share the content you post on other websites, you need to include share buttons at the top and bottom of the post. You also need to make sure that all of the content on your website has been optimized with social media in mind. With some hard work and on-page optimization, you can increase the amount of attention your brand gets on social media.
Let Professionals Help You Devise a Link Building Strategy
Unless you have lots of previous experience with digital marketing, creating a link building strategy will be difficult. Instead of making mistakes that could cost you money in the long run, you need to work with professionals. With the right professional help, achieving your sales and customer acquisition goals will be easy.