Technology has totally changed the way the vast majority of businesses operate. This includes marketing and, in particular, the real estate industry. In the past, marketing used to be about print ads. People would take out space in the local paper to advertise a new product or service. Advertisers would also focus on taking out space on billboards and put up flyers around town. Then, technology started to progress. All of sudden, taking out ads in the form of TV commercials and radio spots became the new thing. Now, with the advent of the internet, marketing has undergone major changes once again.
Marketing today has placed digital marketing at its core. Digital marketing is any form of marketing that takes place using the internet. This might include building a website, using social media ads, and placing ads on other websites. These ads are used to drive traffic to a target website where leads can be converted into sales. The main principle of digital marketing is search engine optimization, also known as SEO. There are a few points that everyone needs to know about SEO including its impact in the world of real estate investing.
What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of helping a website rank higher on search results. When someone is looking for a product or service today, they no longer turn to the yellow pages. Instead, they go to the internet. They take advantage of search engines such as Google, Bing, Yahoo, and others. Then, they punch in a string of keywords that is representative of their needs. On the other side, a page of search results is going to pop up. People rarely click on the second page, so any business that wants to be recognized will need to land on this first page.
This is the goal of SEO. SEO is all about making a business friendly to search engines by increasing its presence in the online world. A marketing campaign that is orchestrated using SEO is going to help a business rank as highly as possible, preferably at the top spot. SEO for real estate investors is also critical.
SEO is Important for the Visibility of Real Estate Investors
First, SEO is important for real estate investors because it increases the visibility of their real estate business. SEO is a great way to drive leads that will turn into conversions. The goal of SEO is to help businesses rank highly on search results pages. This will help people learn more about a potential real estate investing business. There are a few ways to increase someone’s rankings on search results. Real estate investors need people to sell their properties to them. Of course, anyone who is looking to sell their property needs to know about real estate investors.
This is where SEO comes into play. There are a few ways that someone can increase the visibility of their real estate investing business through SEO. These include:
Post Regular Content: When Google and other search engines are looking for businesses, they want to provide the most relevant results possible. If a website hasn’t had any content posted in the past few years, Google may think this business is no longer operating. As a result, search engines may pass by this website. It is important to post regular content.
Targeted Keywords and Phrases: SEO is also going to optimize a website for certain keywords and phrases. These keywords need to be used an appropriate number of times and be placed in the right spots. This is one of the major focuses of SEO.
Graphics and Media: There is a saying that a picture is worth a thousand words. This is true in the world of SEO as well. Regular photos and videos with the appropriate tags and meta descriptions can do wonders for SEO in the real estate industry.
These are a few of the most important ways that someone can run a SEO campaign for real estate investors. With a well-run SEO campaign, real estate investors can generate more leads and drive traffic to their real estate websites. This is going to lead to a boost in conversions.
A SEO Campaign for Real Estate Investors will Target Sales
If a real estate investor is looking to acquire more properties, they need to build a website that is going to be attractive for people looking to sell property. Therefore, the page needs to be built around some of the common phrases people will enter into search engines when they are looking to offload. This is how to build a website for the purposes of SEO for real estate investors. Some of the key phrases people may want to use include:
Reasons to Sell a House Really Fast: Some people who are looking to offload property at low prices are trying to sell a house as quickly as possible. Therefore, think about why someone might want to sell a house quickly. This might include foreclosure, divorce, job changes, and natural disasters. These are all common phrases that people are going to enter into search engines when they are looking to sell a house quickly. These phrases should be mentioned on the website somewhere.
How to Sell a House Quickly: In addition to the reasons to sell a house quickly, some people may be wondering how they can sell a house quickly. Therefore, build a section of the website that is dedicated to this topic as well. Mention that selling a house quickly to a real estate investor can also be helpful. This will drive more traffic to the website.
Get a Quote Online: Many people who are looking to sell a house will be interested in getting a quote online. This is a great place to put something knowns as a “call to action” on the website. This is an important part of SEO. Including a call to action will get people to act. This is how leads turn into conversions.
Social Media SEO for Real Estate Investors
Finally, SEO for real estate investors should also leverage the power of social media. Almost everyone uses social media today. There are hundreds of millions of people who use social media on a regular basis. Anyone who wants to increase his or her presence in the online world, including real estate investors, need to take advantage of social media. This includes Instagram, Facebook, Snapchat, and more. Using these platforms, real estate investors can increase the number of followers who might be interested in becoming investors or selling property.
A great way to increase followers is to post content regularly. Share information on potential properties to gain more tenants, if this is the goal. Post information about giving people great deals on their homes to expedite sales. Make the posts entertaining to encourage people to pay attention. A SEO campaign for real estate investors should include social media. This is one of the centerpieces of digital marketing today.