According to search marketers who know their business, there is a strong bond between releasing a news item and improved SEO performance, as it pertains to reporters picking up a story or the length of time viewers remain engaged and wanting to learn more.
This should come as no surprise to experienced search marketers and advertisers. News releases remain one of the most effective methods of growing SEO rankings. That’s because the brand in question has been posted/printed by a reputable, legitimate, and impartial third-party, and this, in turn, is always indexed positively by many search engines; also, the news release usually will have a few backlinks to SEO-favored websites. It’s a tried and true formula that always brings in solid results.
It goes without saying that when a news article goes ballistic, meaning it is picked up by the major news wire services and goes viral on social media, the SEO potential explodes exponentially. That’s one of the reasons for the popularity of so-called guerilla marketing; something that strikes reporters as outrageous and/or interesting enough to write a story about, with brand references, can put the brand right at the top of every search engine that matters.