Are you ready to take advantage of where SEO is going in 2020? One thing’s for sure, SEO is NOT going away! If you’re listening to the so-called marketing gurus who say SEO is past its prime, you need to find some new gurus. Fast. According to those in the know, here’s where SEO is going in 2020.
Keywords are being replaced by snippets.
Not all at once, and never completely, but phrases are becoming much more important in searches. Younger consumers no longer use keywords very much, and especially not when they’re doing a voice search; over half of consumers between the ages of 18 and 23 now prefer voice search over typing in a keyword or a snippet — they’d rather just say it outloud.
Influencers still have influence.
The latest market research shows that despite some notable and dishonest exceptions influencers are still very, well . . . influencing. If you can, tie your brand to a noted SEO influencer, rather than depending on just keywords and snippets. The ROI is still pretty large, and assured.
Doublecheck for website security
The hackers are getting smarter — are your websites? Viewers need to be sure that they can visit your site without fear of any malware invasions. So keep your website security topnotch, and let your viewers know that.