Your Guide to SEO
The world of marketing has shifted online which has made it more important than ever to have a solid digital marketing strategy. Home services contractors need to market online in order to climb up the search engines. Most people search online to find the best plumbers and electricians near them. Creating a digital marketing strategy…
Is thin content killing your rankings? First, you have to understand what it is, how to identify it, and how to un-thin it. With thousands of 2-pence-a-word ‘copywriters’ out there and companies rushing out content without strategy or focus, thin content is everywhere – and its hammering SEO. What is ‘thin’ content? Instinctively you probably…
The health & well-being industry is a rapidly growing sector, as more and more people understand the importance of a balance between physical and mental health, and if you run an e-commerce website that markets health & well-being products, there are SEO strategies that you should explore, which we outline below. Social Media – If…
The Internet began as a form of basic communication, then along came zeros and ones and the digital age began; fast forward to today and we have a global platform (and network) that services every industry. Billions (thousands of millions) of people purchase goods online, as e-commerce looks set to take over as the number…
Businesses of all sizes are currently concerned about the Coronavirus outbreak and how it’ll affect them. Unless you run a supermarket, you’re likely to be worrying about whether your business will survive, and for many businesses, the first instinct is usually to make cuts. Many companies will therefore be cutting their SEO budgets, but this…
For every business, appearing on the top of SERPs when web users are searching for a product or service is a significant achievement. Millions of people turn to Google and other major search engines daily to search for products, services or other important pieces of information to help them make certain decisions and choices. In…
As an SEO expert, you’ll likely be able to accomplish the majority of your responsibilities remotely. With a computer and an internet connection, you can write content, research keywords, recode a site, and measure your results fairly easily. But if you’re constantly working from home, you’ll need to spend time optimizing your work environment for…
Technology has totally changed the way the vast majority of businesses operate. This includes marketing and, in particular, the real estate industry. In the past, marketing used to be about print ads. People would take out space in the local paper to advertise a new product or service. Advertisers would also focus on taking out…
It’s impossible to earn a profit in the modern marketplace if you’re not a social media expert, yet many entrepreneurs and advertising gurus have little to no experience creating things like engaging Instagram stories. A breathtaking story on Instagram could be what finally drives a prospective customer into the arms of your brand for the…
No matter the business, marketing is a skill that’s central to success. When your specialty happens to be personal injury law, though, you may find that there are some unique challenges that make this critical task that much more challenging. It’s a crowded field, so standing out from the crowd is paramount if you want…